Organizer’s Manifesto and Preliminary Agenda for January 10

This document was prepared in preparation for the January 10 organizational meeting.

I would like to start this meeting with brainstorming and end with a few decisions on how to move forward. I’m looking for agreement on the mission of the club, setting a schedule for the first few demo meetings, and a plan for recruiting 20+ dues paying members and chartering the club.

Organizer’s Introduction: My concept for this club is that it will specifically cater to members who speak or present in webinars or online meetings or who have a professional interest in learning those skills. This special interest will be important to the identity of the club. The goal is not to replicate the model of Netizens or other online clubs who provide a location-independent alternative to a traditional club but otherwise operate as general purpose clubs.

On the other hand, we think the Toastmasters format of practicing among friends and getting immediate feedback on areas for improvement has just as much relevancy to improving online presentation skills as it does for giving in person speeches or presentations. Similarly, Table Topics conducted online ought to be good preparation for participating in a business meeting conducted online. Online Presenters might not be the right place to complete a Humorous Speaking manual. On the other hand, learning to use humor to warm up the crowd at the beginning of a webinar could be a very valuable technique for getting people to actually watch the webinar. (According to Roger Courville, survey research shows a boring presenter is the main reason people stop watching a webinar after the first few minutes).

I hope to attract professionals who present online and want to improve who may not necessarily be Toastmasters. As a result, I do not think this should be classified as an advanced club where we require that members have already completed their Competent Communication manual.

Agenda for Organizational Meeting

Organizer’s introduction (based on the manifesto above)

Participant self introductions:

  • Any non-Toastmasters in attendance? They get to introduce themselves first
  • Toastmaster self-introductions. Relatively new member or advanced? Any previous experience with online clubs? Experience chartering clubs?

Discussion of specialty club mission. Any areas of disagreement on the basic framework?

Market potential. Reasonable to expect we can recruit 20+ dues paying members?

Meeting schedule – one of the big decisions

  • Frequency: weekly to build the habit (even if not all members can attend every week)
  • Proposed time of day: 8 pm Eastern time / 5 pm Pacific time in the U.S. to cater to a target market that includes employees of U.S. based technology companies, outside of work hours.
  • Proposed duration: 1 hour
  • Monday, Tuesday, or Wednesday
    • I have a recurring conflict on the 3rd Tuesday of the month. Can’t do Thursdays.
    • George Marshall, who offered to help and previously helped charter Netizens, has a regular conflict on Wednesdays and also the 2nd Tuesday (which is why he is not at this organizing meeting).
    • Monday could work for both George and I. But do we think we would get the attendance we want on a Monday night?
    • I’m not necessarily opposed to sticking with Tuesdays if someone else can open the meetings on the nights when I can’t attend.
  • No schedule is going to work for everyone in a busy group of professionals, every time, but we should pick a schedule that will work for most of us most of the time.
  • We should schedule the first few demo meetings intended to lead up to club charter, starting next week or the following week.

Ideas about format of meetings.

  • How much to follow the standard formula (3 short speeches plus Table Topics as the default) and how much to vary it.
  • How much to stick to a standard online meeting platform, versus experimenting / giving people experience with different ones.
  • Ways of evaluating members who give presentations in other formats outside of the meeting, for example Facebook Live (or whatever is new and novel in the coming years)

Choice of standard meeting platform

  • I plan to use a version of Zoom resold by RingCentral as RingCentral Meetings. RingCentral is a client of mine for marketing writing and related projects and has allowed me to set up an account that can be used by whoever is acting as the host of the meeting (it should not be used for anything other than Toastmasters business.
  • This is essentially the same video chat / screen sharing platform being used by Netizens for their meetings (Zoom).

Club dues

  • I would hope to keep them minimal. We’re getting the online meeting platform at no cost.
  • What else do we need to budget for?

Club charter process

  • Toastmasters with experience chartering a club are invited to give their input on how to proceed “Improving Skills for Webinars, Online Meetings”

Giving a presentation or leading in a meeting online requires many of the same skills as speaking, presenting and leading offline — except for all the ways that it is different. One mistake is to let the technology of webinars and online meetings can easily get in the way of the basics of clear and compelling communication. The other is the failure to appreciate the differences and make them work to your advantage.

Roger Courville, the Chief Content Officer at EventBuilder, appreciates both challenges as someone who has worked as a trainer, coach and consultant to people wanting to learn better online presentation skills since the late 1990s. “The medium always changes the message,” he says, and you have to understand the nature of the medium to be effective in it.

At the same time, he thinks it’s telling that the burning question people most often have for him is what technology platform to use, rather than the techniques they can apply regardless of whether the platform is WebEx, GoToMeeting, YouTube Live or Zoom (to name just a few options). Using the best available technology will not save you if your message is boring and your presentation is uninspired.

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