Giving a presentation or leading in a meeting online requires many of the same skills as speaking, presenting and leading offline — except for all the ways that it is different. One mistake is to let the technology of webinars and online meetings can easily get in the way of the basics of clear and compelling communication. The other is the failure to appreciate the differences and make them work to your advantage.
Roger Courville, the Chief Content Officer at EventBuilder, appreciates both challenges as someone who has worked as a trainer, coach and consultant to people wanting to learn better online presentation skills since the late 1990s. “The medium always changes the message,” he says, and you have to understand the nature of the medium to be effective in it.
At the same time, he thinks it’s telling that the burning question people most often have for him is what technology platform to use, rather than the techniques they can apply regardless of whether the platform is WebEx, GoToMeeting, YouTube Live or Zoom (to name just a few options). Using the best available technology will not save you if your message is boring and your presentation is uninspired.