John Haydon visited Online Presenters to show how he and his clients have used Facebook Live successfully to engage with customers, prospects, supporters, and donors. Haydon is the author of Facebook Marketing for Dummies and an authority on social media marketing strategies for nonprofits.
He does a weekly Hump Day Coffee Break broadcast every Wednesday at 11 am U.S. Eastern Time from his Facebook business page www.facebook.com/JohnHaydon.Marketing/
Ironically, given that most of his Hump Day shows are just him talking to the camera (his iPhone mounted on a tripod), you won’t see his face in this recording because he was unable to get his laptop webcam working with our online meetings software. I’ve also shared an example of one of his programs, where the topic was also Facebook Live, below.
Follow up items from the workshop:
- Haydon’s slides and a show planning worksheet: Broadcast Your Impact with Facebook Live (pdf)
- An example of one of his brother’s Facebook Live real estate walkthroughs
Here is a great example of a typical Hump Day show, one in which Haydon is discussing Facebook Live ideas for nonprofits participating in the November 28 #GivingTuesday online event.
Using Facebook Live for #GivingTuesday:1. Pick a topic people WANT to discuss2. Promote your broadcast before you go live3. Be prepared. Staying calm, cool, and collected during your live broadcast4. Respond to comments5. Use Facebook's donate button within your broadcast6. Repurpose the recordingCongrats to Michelle Lang who won 3 months access to Learner: http://johnhaydon.com/trial
Posted by John Haydon on Wednesday, October 4, 2017
In addition to the selfie video style of presentation, I have also seen him do a Facebook Live show from his laptop, including screen sharing. That is possible to do with Facebook Live, although it requires additional software. He uses OBS Studio, a free open source product (see this how-to article). If you need to demo software, that can make sense. However, if you really want to make an emotional connection with your audience, talking directly to the camera may be best.
I’ve done some experiments of my own using OBS Studio and Facebook Live, in search of ways to blend the best of both modes by switching between screen sharing and face-on-camera modes. See my tutorial.
In our workshop, Haydon shared a number of other styles of Facebook Live use, including real estate walkthroughs and broadcasting feeding time for puppies from the animal shelter, that he has seen used effectively.
I believe this is a powerful tool for doing online presentations that Toastmasters ought to learn to use effectively.