Founder of Online Presenters and of the WordPress for Toastmasters project. Past President and member of Club Awesome in Coral Springs, Florida. Also former Area Governor, District Social Media Director. Outside of Toastmasters: writer, editor, and digital marketing consultant. He currently works as a Senior Insights Manager for Similarweb, the digital intelligence platform. Formerly an editor at publications including InformationWeek, Baseline Magazine, Internet World, and WebWeek, and a contributor to VentureBeat and The Enterprisers Project.
Here is a tip for making sure all speakers will be able to see the Timer in a meeting or contest conducted on Zoom. This is an action that must be taken by the meeting Host (not a Co-host) that benefits all participants.
Placing the Timer in the upper right hand corner, using Follow Host’s Video Order
In Zoom Toastmasters meetings, the person playing the role of Timer typically shows green, yellow, and red signals background images as “timing lights” to let speakers know when they are running out of time. This use of the Zoom virtual background feature fairly well, except when the speaker loses track of the timer — which can be easy to do because of the way Zoom automatically reorders thumbnail video images according to some weird AI logic. People often get flustered when they get called for Table Topics and realize they can’t see the Timer.
I used to tell individual participants to go into gallery view, then drag-and-drop the image of the Timer into the upper right hand corner of the screen. This keeps the Timer visible in the same position in Gallery view throughout the meeting. Also, in full screen view, or when the speaker shares their screen, the Timer will still be at the beginning of the smaller film strip view that Zoom shows of other participants.
This self-service method works, but it puts the burden on each member (or guest) to rearrange their screen.
Instead, the Host can rearrange the video order for everyone by dragging and dropping the Timer into the upper left corner, and then selecting the Follow Host’s Video Order option on the View menu. That’s the same menu in the upper right corner of the screen that you use to toggle between Speaker view and Gallery view. However, the Follow Host’s Video Order option is only displayed to the Host.
This method sets everyone’s gallery view order to match the the Host’s choices. The Timer will stay locked in the upper right hand corner, and any people who join after the order was set will go to the end of the list. About the only thing that will mess this up is if the Timer gets disconnected and has to rejoin the meeting.
Caveat: You should turn this on before using other Zoom features that dictate the audience’s view, like Spotlight, because the Follow Host menu option is not visible when that’s active. (Thanks to Steve Crews for pointing that out in a discussion on TI Official Members group).
Although I’d heard something like this was possible, it took me a while to figure out how to do it because I often join meetings as a Co-host. For the most part, Co-hosts can perform all the same actions as Hosts, but this feature turns out to be one of the few exceptions.
Setting the video order is a small thing we can do to make participating in a Toastmasters meeting easier on everyone.
Video policy: Online Presenters routinely records the video of its meetings. As announced at the beginning of each week’s meeting, by participating in our club as a member or guest, you acknowledge that we reserve the right to use these video recordings in our educational and public relations programs.
Video policy: Online Presenters routinely records the video of its meetings. As announced at the beginning of each week’s meeting, by participating in our club as a member or guest, you acknowledge that we reserve the right to use these video recordings in our educational and public relations programs.
The way you make your club website into a stronger recruiting tool is by making links to your website visible and attractive in the digital world.
Google “online Toastmasters,” and a link to the Online Presenters home page will come up high on the first page of results. Share a link to our home page on Facebook, and you will see it’s accompanied by a neat preview image as shown below. Both are the result of deliberate effort to raise our club website’s profile.
Facebook preview of our home page
Here are some of the techniques I use. I apply them particularly to the home page and significant blog posts, like those featuring the replays of workshops we have hosted. Some of these techniques take advantage of optional WordPress plugins. However, the basics of search engine optimization are available to any club webmaster, including those whose clubs use Free Toast Host.
Search Engine Optimization Basics
Search Engine Optimization (SEO) is the art of structing web content so that it’s indexed better and ranks better in Google and other search engines. There are SEO professionals who spend all day trying to boost traffic to a website by a percentage point and whose techniques are far more sophisticated than I’ll describe here. But you can make a difference just by getting the basics right.
Keywords
Come up with a list of target keywords that describe the character of your club and use them strategically on your home page and other pages of the site. For example, you’d want “comedy,” “humor,” and “Saint Paul” to feature frequently in the page titles, links, and home page introductory text of a club in Saint Paul, Minnesota focused on humorous speaking.
I have seen a lot of club and district websites that do not clearly state where in the world they are based, which is important for prospective members seeking local resources. If you accept online attendance, that should be spelled out, too. Both humans and search engines will understand what you have to offer if you state it plainly.
Also, many clubs list their club number prominently at the top of the page. Who cares what your club number is? Certainly not a prospective member. That space would much better be used for your location or some other significant fact about your club. List the club number for reference by members (who might periodically need to enter it on a form) somewhere lower on the page.
Headings
Structure your pages with subheadings, which should use the heading levels corresponding to the HTML tags H1, H2, H3 and so on. Think of this as being similar to the outline of an essay, as you may have been taught to write one in school, with major topics and subtopics. These become clues to the search engines about the important topics discussed on the page.
In WordPress, you choose the heading block instead of the paragraph block and select the specific heading level, as shown here:
Formatting a heading in WordPress
In the FreeToastHost editor, you would select the line of text you want formatted as a headline and change it from paragraph (the default) to the heading level of your choice.
Setting heading levels in FreeToastHost.
Site Title and Description
In addition to the visible headings on the page, search engines use title and description tags embedded in the HTML both to understand the content of the page and for display in search results listings. They determine what someone searching for a club like yours will see that makes them decide whether or not to click on a link.
If a description is missing, the search engines will use the first few words on the page — which isn’t necessarily what you’d want as a succinct summary of the value of your site. On many club websites, the description is missing or inappropriate — for example, one I happened across had “Contest rules” showing as if that was the only information you would find on that site.
I’ll detail how to customize these summary blurbs for both search and social media on a WordPress site later in this article. On FreeToastHost, the site title and description can be set on the Basic Settings tab.
Links
Search engines also analyze the web of links between pages to divine what is important and worth indexing with a higher ranking. One of the things you get with a WordPress site is the ability to add more pages and blog articles that can be focused on different topics and rank higher for those topics. Ideally, you will be share valuable information others will want to link to, further driving up the value of that content.
I’m giving each of those articles another little boost by linking to them here and using relevant keywords in the text of the link. It’s less effective to structure the same reference as, “for the replay, click here” where the word “here” doesn’t say anything about what the link points to.
Bullet Lists and Ordered Lists
Like headlines, bullet lists and numbered lists add structure to your page that search engines can understand. For example, a numbered list is a clue that you’re providing a sequence of instructions. For example, if you do not already have a Toastmost account, to set up a Toastmost website you must:
Sign up for the WordPress for Toastmasters mailing list, which you can do on the toastmost.org home page.
Confirm your subscription to the list.
Follow the link from the confirmation message to the page where you will set up your website.
In WordPress, “list” is a content block type like “paragraph” or “heading” and you can choose between numbered/ordered lists and bullet/unordered lists. In the FreeToastHost editor, you will see buttons on the formatting bar for these list types.
Search and Social Enhancements with a WordPress Plugin
One of the optional but very useful WordPress plugins for making your website more visible in search and on social media is Yoast SEO. You might also try a similar plugin, Rank Math WEO, which I’ve heard great things about but have less experience with. Both are available on Toastmost (just search the Plugins tab in the dashboard) and available to install for free on other WordPress sites. Premium upgrades are available, but you will get plenty of value from the free versions.
With Yoast active, I get an additional panel of controls at the bottom of each web page, blog post, and event post. There is also a Yoast sidebar where the same features can be accessed.
Yoast SEO controls
This allows me to customize the title and description fields I mentioned above, which are important for search engine optimization. The plugin also provides feedback on whether the “focus keywords” you’re targeting are mentioned often enough on the page and how readable the language is (for example, if you’re using too many long sentences).
As a volunteer webmaster, you don’t have infinite time to futz with these parameters, but you can take a few minutes to improve your score at least a little.
I pay particular attention to the Social tab in Yoast SEO, which allows me to manually set the featured image that should be displayed when an individual page or post is displayed on social media. That’s one of the things you can’t do at all (as far as I can tell) with FreeToastHost. If there is, even the folks who run the service don’t know it.
Facebook preview for toastmastersclubs.org
The Social tab of Yoast SEO lets me upload an image (or choose one from my media library) to add to social posts for Facebook and Twitter. (LinkedIn will also pick up on what’s specified for Facebook).
Facebook preview settings in Yoast SEO
One additional step I sometimes take is to test a link using the Facebook “debugging” tool for content sharing. This can be important if I’m adding or changing the preview image or text for an item that has been shared previously, where Facebook will use the previously cached content unless I tell it to check again (the button is labeled Scrape Again). This screen will give you technical data you probably don’t care about, but it will also show you how your content will be displayed on the service.
You can encourage viewers of your website to share blog posts by adding “share this” buttons for popular social networks. The sharing buttons on this site were set up using the Jetpack, the “Swiss army knife of plugins” from the company behind WordPress. You blowing your horn on social media is one thing, but having other people recommend you and your content is even better.
Featured Posts Display
One other tool I have found handy for formatting a website home page with SEO-rich content is the “Post Grid” content block from the Ultimate Addons for Gutenberg plugin.
Gutenberg is the codename for the version of the WordPress editor that’s structured around blocks of content. In addition to basic blocks like paragraphs, headings, and images, there are blocks that define layouts like columns, and blocks that serve as placeholders for dynamic content like the most recently posted blogs or upcoming meetings on your event calendar.
Post Grid is one of those dynamic blocks. You can set it to display the latest posts to your blog, or the latest posts in a specified category. Other parameters include how many posts should be displayed, and how many columns should be used for the layout. The preview displayed in the editor is approximately what will appear on the website (in this case, the headlines on the live site aren’t as crowded as they appear in the editor). WordPress columns are also responsive, meaning that they reformat to display in fewer columns or a single column if viewed on a small-screen device such as a phone.
Post Grid block in the editor
In this case, to get the preview image to display properly, I need to set the Featured Image for the individual blog posts. This option is found in the settings sidebar of the editor under Post (as opposed to the settings for an individual block within the post).
Setting the Featured Image
This can be the same featured image you use on social media, but it doesn’t have to be.
A Little Effort Can Make a Big Difference
To be clear, I haven’t gone through every step on this list for every page and post of every site I have worked on, and I don’t expect you to, either. However, if you do it when it really matters, the effort will pay off.
Video policy: Online Presenters routinely records the video of its meetings. As announced at the beginning of each week’s meeting, by participating in our club as a member or guest, you acknowledge that we reserve the right to use these video recordings in our educational and public relations programs.
Video policy: Online Presenters routinely records the video of its meetings. As announced at the beginning of each week’s meeting, by participating in our club as a member or guest, you acknowledge that we reserve the right to use these video recordings in our educational and public relations programs.
Monday February 21, 2022 7:45 PM EST to 9:00 PM EST
If you have a password, sign up for meeting roles below. Guests should complete the RSVP registration form at the bottom of the agenda. (If you have a password, it’s not necessary to also fill out the RSVP form – we would rather get you signed up for a specific role).
Members can find the online meetings details here (password protected).
THIS MEETING WILL BE RECORDED. Stills and excerpts from the video may be used by the club in its public relations and social media outreach.
Members and guests are encouraged to sign in anytime after 7:15 pm U.S. Eastern Time for an informal meet and greet and to allow time for any technical troubleshooting. We also do self introductions during this time. The meeting will officially starts at 7:45 pm.
In 1842 first known sewing machine patented in US John Greenough, Washington, D.C. Also, Karl Marx and Friedrich Engel published the Communist Manifesto in London. Word of the Day is Invention
Member Inductions Ceremony
Maggie to join after attending 2 meetings.
Toastmaster of the DayLouis Brown, DTM
Introduces supporting roles. Leads the meeting.
Tip of the DayGraham Cairns, DTM
3-5 minutes for a tip about tech, technique, or leadership.
TimerAndriy Smolenko, CC
For the purpose of voting, please see Timer’s Notes below on expected duration of the different speeches
Ah CounterMarty Sandler, ATMS
GrammarianJim Barber, PM1
WatcherDavid F. Carr, DTM
Chat MonitorAPRIL ELIZEE
Vote CounterRichard Durling, DTM
Speaker 1Open
Speaker 2Tricia Smith, PM5
"Collaborative Connection Stellar Circle"Visionary Communication Level 4 Building Skills: Manage Projects Successfully – Second Speech (evaluation form)
5 – 7 minutes
Introduction: This speech includes information about what the member learned from planning, building a team, and leading that team through the completion of their project.
Speaker 3Angela Heath, VC2
"The Gig Economy – Don’t Miss It"Presentation Mastery Level 3 Increasing Knowledge: Persuasive Speaking (evaluation form)
5 – 7 minutes
Introduction: Angela is persuading a university to include guest lectures on the gig economy in the school of business
Backup Speaker 1Open
As a rule, we should have no more than one speech longer than 5-7 minutes.
Toastmaster asks for the Timer’s Report & vote for the Best Speaker of the Day
Prospective Member Speeches
Topics MasterPamela Benjamin, DTM
Leads the Table Topics impromptu speaking section of the meeting. Priority toward members not performing any roles.
Each Table Topics Speaker Green: 1 Yellow: 1:30 Red: 2
Topics Master asks for the Timer’s Report & vote for the Best Topics Speaker of the Day
General EvaluatorMarianne Grady, EC4
General Evaluator leads the evaluation portion of the meeting, starting with the prepared speech evaluations.
Evaluator 1Donna Knight, EC2
Evaluator 2Pamela Benjamin, DTM
Evaluator 3Open
Each evaluator Green: 2 Yellow: 2:30 Red: 3
General Evaluator asks for the Timer’s Report & vote for the Best Evaluator of the Day
General Evaluator continues with the functionary reports (the Grammarian, the Watcher, the Ah Counter, and the Chat Monitor (1 minute each)).
General Evaluator rounds out this portion of the meeting by giving an overall evaluation, 2-3 minutes. General Evaluator should aim ONLY to add any new insights, not re-evaluate speakers or repeat information covered by others.
General Evaluator asks Vote Counter to reveal the winners of the meeting
Timer’s Notes
Only Prepared Speeches with duration of more than four (4) minutes 30 seconds or less than seven (7) minutes 30 seconds are eligible for voting.
Only Table Topics speeches with duration of more than one (1) minute or less than two (2) minutes 30 seconds are eligible for voting.
Only Evaluation Speeches of more than one (1) minute 30 seconds or less than three (3) minutes 30 seconds are eligible for voting.
Timing will begin with the contestant’s first definite verbal or nonverbal communication with the audience. This usually will be the first word uttered by the contestant, but would include any other communication such as sound effects, a staged act by another person, etc.
Planned Absences – Only displayed for logged in members of this site
If you have a password, sign up for meeting roles below. Guests should complete the RSVP registration form at the bottom of the agenda. (If you have a password, it’s not necessary to also fill out the RSVP form – we would rather get you signed up for a specific role).
Members can find the online meetings details here (password protected).
THIS MEETING WILL BE RECORDED. Stills and excerpts from the video may be used by the club in its public relations and social media outreach.
Members and guests are encouraged to sign in anytime after 7:15 pm U.S. Eastern Time for an informal meet and greet and to allow time for any technical troubleshooting. We also do self introductions during this time. The meeting will officially starts at 7:45 pm.
indefatigable (adjective) incapable of being tired out; not yielding to fatigue; untiring.
Toastmaster of the Day:
Open
Introduces supporting roles. Leads the meeting.
Tip of the Day:
Open
3-5 minutes for a tech or leadership tip
Timer:
Open
For the purpose of voting, please see Timer’s Notes below on expected duration of the different speeches
Vote Counter:
Open
Speaker:
David F. Carr, DTM
As a rule, we should have no more than one speech longer than 5-7 minutes.
Speaker:
Open
As a rule, we should have no more than one speech longer than 5-7 minutes.
Speaker:
Open
As a rule, we should have no more than one speech longer than 5-7 minutes.
Speaker:
Open
As a rule, we should have no more than one speech longer than 5-7 minutes.
Speaker:
Open
As a rule, we should have no more than one speech longer than 5-7 minutes.
Speaker:
Open
As a rule, we should have no more than one speech longer than 5-7 minutes.
Backup Speaker:
Open
As a rule, we should have no more than one speech longer than 5-7 minutes.
Toastmaster asks for the Timer’s Report & vote for the Best Speaker of the Day
General Evaluator:
Open
General Evaluator leads the evaluation portion of the meeting, starting with the prepared speech evaluations.
Evaluator:
Open
Evaluator:
Open
Evaluator:
Open
Evaluator:
Open
Evaluator:
Open
Evaluator:
Open
General Evaluator asks for the Timer’s Report & vote for the Best Evaluator of the Day.
General Evaluator rounds out this portion of the meeting by giving an overall evaluation, 2-3 minutes. General Evaluator should aim ONLY to add any new insights, not re-evaluate speakers or repeat information covered by others.
General Evaluator asks Vote Counter to reveal the winners of the meeting
Planned Absences – Only displayed for logged in members of this site
If you have a password, sign up for meeting roles below. Guests should complete the RSVP registration form at the bottom of the agenda. (If you have a password, it’s not necessary to also fill out the RSVP form – we would rather get you signed up for a specific role).
Members can find the online meetings details here (password protected).
THIS MEETING WILL BE RECORDED. Stills and excerpts from the video may be used by the club in its public relations and social media outreach.
Members and guests are encouraged to sign in anytime after 7:15 pm U.S. Eastern Time for an informal meet and greet and to allow time for any technical troubleshooting. We also do self introductions during this time. The meeting will officially starts at 7:45 pm.
For the purpose of voting, please see Timer’s Notes below on expected duration of the different speeches
Vote Counter:
Open
Speaker:
Open
As a rule, we should have no more than one speech longer than 5-7 minutes.
Speaker:
Open
As a rule, we should have no more than one speech longer than 5-7 minutes.
Speaker:
Open
As a rule, we should have no more than one speech longer than 5-7 minutes.
Speaker:
Open
As a rule, we should have no more than one speech longer than 5-7 minutes.
Speaker:
Open
As a rule, we should have no more than one speech longer than 5-7 minutes.
Speaker:
Open
As a rule, we should have no more than one speech longer than 5-7 minutes.
Backup Speaker:
Open
As a rule, we should have no more than one speech longer than 5-7 minutes.
Toastmaster asks for the Timer’s Report & vote for the Best Speaker of the Day
General Evaluator:
Open
General Evaluator leads the evaluation portion of the meeting, starting with the prepared speech evaluations.
Evaluator:
Open
Evaluator:
Open
Evaluator:
Open
Evaluator:
Open
Evaluator:
Open
Evaluator:
Open
General Evaluator asks for the Timer’s Report & vote for the Best Evaluator of the Day.
General Evaluator rounds out this portion of the meeting by giving an overall evaluation, 2-3 minutes. General Evaluator should aim ONLY to add any new insights, not re-evaluate speakers or repeat information covered by others.
General Evaluator asks Vote Counter to reveal the winners of the meeting
Planned Absences – Only displayed for logged in members of this site
If you have a password, sign up for meeting roles below. Guests should complete the RSVP registration form at the bottom of the agenda. (If you have a password, it’s not necessary to also fill out the RSVP form – we would rather get you signed up for a specific role).
Members can find the online meetings details here (password protected).
THIS MEETING WILL BE RECORDED. Stills and excerpts from the video may be used by the club in its public relations and social media outreach.
Members and guests are encouraged to sign in anytime after 7:15 pm U.S. Eastern Time for an informal meet and greet and to allow time for any technical troubleshooting. We also do self introductions during this time. The meeting will officially starts at 7:45 pm.
For the purpose of voting, please see Timer’s Notes below on expected duration of the different speeches
Vote CounterAngela Heath, VC2
Speaker 1Andriy Smolenko, CC
"Golden Gavel Award for Volodymyr Zelenskyy, President of Ukraine"Innovative Planning Level 4 Building Skills: Manage Projects Successfully – First Speech (evaluation form)
2 – 3 minutes
Speaker 2David F. Carr, DTM
"Stories from Web Data"Presentation Mastery Level 3 Increasing Knowledge: Connect with Your Audience (evaluation form)
5 – 7 minutes
Introduction: David F. Carr is a writer, editor, and digital consultant who led Online Presenters to charter in 2017. He recently took a job as Senior Insights Manager at Similarweb telling stories based on web data and would like to share some of what he has learned — and learn what it is you would like to know that might make a good story.
Speaker 3Joni Laidlaw (guest)
"Can You Guess the Club Support Role?"Leadership Development Level 4 Building Skills: Leading Your Team (evaluation form)
5 – 7 minutes
Speaker 4Graham Cairns, DTM
"Designer Babies – Dream or Nightmare"Team Collaboration Level 1 Mastering Fundamentals: Evaluation and Feedback – Second Speech (evaluation form)
5-7 minutes
Introduction: In this presentation, Graham Cairns will take the role of Senator Graham Cairns, the leader of a small political party – the Balance Alliance – who has to vote on proposed laws that would prevent gene therapy on unborn children.This is the second version of this project – and his evaluator has been given a copy of his first evaluation.
Speaker 5Open
Speaker 6Open
Backup Speaker 1Open
As a rule, we should have no more than one speech longer than 5-7 minutes.
Toastmaster asks for the Timer’s Report & vote for the Best Speaker of the Day
General EvaluatorLouis Brown, DTM
General Evaluator leads the evaluation portion of the meeting, starting with the prepared speech evaluations.
Evaluator 1Jim Barber, PM1
Evaluator 2Graham Cairns, DTM
Evaluator 3Richard Durling, DTM
Evaluator 4Open
Evaluator 5Marianne Grady, EC4
Evaluator 6Open
Each evaluator Green: 2 Yellow: 2:30 Red: 3
General Evaluator asks for the Timer’s Report & vote for the Best Evaluator of the Day.
General Evaluator rounds out this portion of the meeting by giving an overall evaluation, 2-3 minutes. General Evaluator should aim ONLY to add any new insights, not re-evaluate speakers or repeat information covered by others.
General Evaluator asks Vote Counter to reveal the winners of the meeting
Planned Absences – Only displayed for logged in members of this site
RSVP deadline is past
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