In this video replay of an Online Presenters workshop, Sheryl Roush guides us through the process of connecting with any audience (online or off) by understanding the different communication styles of audience members.
Jim Guld and Chris Guld of Geeks on Tour shared the basics of light, video, and sound you need to understand to do professional live video. They host a weekly YouTube Live show on technology for travelers as a service to attendees at their in-person seminars and members of their subscription website. They have recently added a second weekly show on Facebook Live.
Because they do these broadcasts on the road, from a traveling studio in their camper van, as well as from their home office, they offer a unique perspective on how to achieve a professional setup in any circumstance.
This is the replay of a Facebook Live broadcast with tips for speakers and Toastmasters leaders about how to use the Facebook platform. You may want to fast forward to about 3:40 when the program really begins (or look at how I try to stall for time in those first few minutes while I’m finishing the preparations I couldn’t get done until the broadcast started streaming).
Facebook Live is a very powerful tool for democratizing access to online video broadcasting, but until recently I thought of it as something you could only do from your phone. I knew some professional broadcasters had put on more elaborate productions, but I didn’t realize those techniques were within easy reach thanks to free open source software.
He pointed me to a Social Media Examiner tutorial on connecting the OBS Studio software to the Facebook Live service. That article does a great job of explaining all the detailed settings you need to get right for OBS and Facebook Live to work together. What I’m sharing below are the things I needed to figure out for myself as I considered how I would put these tools to work. In particular, the Social Media Examiner tutorial gives a passing mention to the ability to define different combinations of auto, video, and images as “scenes” in the OBS software and switch between them during the program.
That is what I explore in detail in this first video clip.
To stream from OBS Studio to Facebook Live, you first obtain an API key code from Facebook and enter it into OBS.
Here is what that process looks like:
Important: If you will be looking at the audience view of your broadcast (as shown here) on another tab of your laptop, or on another device such as an iPad, be sure to mute the speakers (otherwise you’ll get a really horrible echo).
Another way of getting the link to your program is to schedule it in advance. Here’s how.
John Haydon visited Online Presenters to show how he and his clients have used Facebook Live successfully to engage with customers, prospects, supporters, and donors. Haydon is the author of Facebook Marketing for Dummies and an authority on social media marketing strategies for nonprofits.
Ironically, given that most of his Hump Day shows are just him talking to the camera (his iPhone mounted on a tripod), you won’t see his face in this recording because he was unable to get his laptop webcam working with our online meetings software. I’ve also shared an example of one of his programs, where the topic was also Facebook Live, below.
Here is a great example of a typical Hump Day show, one in which Haydon is discussing Facebook Live ideas for nonprofits participating in the November 28 #GivingTuesday online event.
In addition to the selfie video style of presentation, I have also seen him do a Facebook Live show from his laptop, including screen sharing. That is possible to do with Facebook Live, although it requires additional software. He uses OBS Studio, a free open source product (see this how-to article). If you need to demo software, that can make sense. However, if you really want to make an emotional connection with your audience, talking directly to the camera may be best.
I’ve done some experiments of my own using OBS Studio and Facebook Live, in search of ways to blend the best of both modes by switching between screen sharing and face-on-camera modes. See my tutorial.
In our workshop, Haydon shared a number of other styles of Facebook Live use, including real estate walkthroughs and broadcasting feeding time for puppies from the animal shelter, that he has seen used effectively.
I believe this is a powerful tool for doing online presentations that Toastmasters ought to learn to use effectively.
Guest speakers including 2001 World Champion of Public Speaking Darren LaCroix, Facebook marketing expert John Haydon, and Accredited Speaker Johnny Campbell will be giving educational presentations at Online Presenters Toastmasters in the coming months. Online Presenters chartered in March with the mission of promoting skills needed for online meetings, online training, and webinars of all sorts.
Johnny “The Transition Man” Campbell, DTM, Accredited speaker, is an author and business speaker, who specializes in helping people learn that it can be Profitable, Productive and Easy to deal with Difficult People, Change, and Business issues. He will be joining Online Presenters to talk about what he has learned about delivering his message online, rather than in person.
Guests are welcome to join us for this presentation. See below for directions on how to RSVP.
Johnny has become a rising star in the speaking industry and an audience favorite based on his entertaining and informative style of speech and content.
The Transition Man’s entertaining and educational programs on Change, Difficult people and Business issues offers organizations a formula for productivity and profitability in these changing times.
One of the ways John Haydon connects with the audience for his social media marketing consulting business is with a weekly Facebook Live broadcast, Wednesdays at 11 am on his Facebook page. We’ve asked him to share how he has learned to make effective professional use of this medium.
Guests are welcome to join us for this presentation. Scroll down to register and get the online meeting link.
John Haydon is one of the most sought-after digital marketing experts for nonprofits and charities. He has helped hundreds of nonprofits realize their best marketing and fundraising results. He is also the author of Facebook Marketing for Dummies. You can learn more about him and his work at johnhaydon.com
Since winning the World Championship of Public Speaking in 2001, one of the ways Darren LaCroix has put his talents to work is by founding StageTimeUniversity.com, The Ultimate Online Programs for Presenters. We have asked him to share what he has learned about how delivering a speech online is different from doing it in person. Guests are welcome. See below for instructions on how to RSVP.
His story: In 1992, Darren LaCroix took the stage in a Boston comedy club and bombed miserably. It was horrible. The headliner that night told Darren to keep his day job. Friends told him that his dream of making people laugh for a living was “crazy” and “stupid.” He didn’t listen.
He may have been born without a funny bone in his body, but he possessed the desire to learn and the willingness to fail. These were the essentials for achieving his dream. This self-proclaimed “student of comedy” is living proof that anything can be learned.
Less than nine years later, in 2001, Darren LaCroix outspoke 25,000 contestants from 14 countries to become the World Champion of Public Speaking. He did it with a very funny speech. Some say it was one of the best speeches in the history of the contest.
Since that victory, Darren has traveled the world demystifying the process of creating a powerful presentation. His story has roused audiences in faraway places like Australia, Singapore, Saudi Arabia, China, Oman, Malaysia, and Taiwan with his inspirational journey from Chump to Champ. He is passionate about showing people that if you have the right mentors and you are a sponge, anything is possible.
In any industry, standing out to one’s peers carries great meaning. Darren has achieved the National Speakers Association Certified Speaking Professional designation and Toastmasters’ Accredited Speaker designation. He is currently the only speaker in the world who is a CSP, an AS, and a World Champion Speaker.
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