Video policy: speech videos are intended as a tool for speakers to see their own performances and think about how they can improve. Even though these are on YouTube, they are published as “unlisted” by default, meaning they won’t show up in search results. Don’t forward these links or post them on Facebook or in any other forum without the speaker’s permission. From time to time, we may ask a speaker for permission to use a video as part of our marketing of the club. Volunteers are also welcome – if you’re proud of a particular speech, let us know.
In this video replay of an Online Presenters workshop, Sheryl Roush guides us through the process of connecting with any audience (online or off) by understanding the different communication styles of audience members.
Here is the worksheet Sheryl provided as part of the workshop: Handout – Sheryl Roush (PDF)
Darren LaCroix, 2001 World Champion of Public Speaking and founder of StageTimeUniversity.com, visited Online Presenters on Dec. 11, 2017 to share what he has learned about presenting online.
Jim Guld and Chris Guld of Geeks on Tour shared the basics of light, video, and sound you need to understand to do professional live video. They host a weekly YouTube Live show on technology for travelers as a service to attendees at their in-person seminars and members of their subscription website. They have recently added a second weekly show on Facebook Live.
Because they do these broadcasts on the road, from a traveling studio in their camper van, as well as from their home office, they offer a unique perspective on how to achieve a professional setup in any circumstance.
Sign up for our next educational workshop at op.toastmost.org/workshops/
This is the replay of a Facebook Live broadcast with tips for speakers and Toastmasters leaders about how to use the Facebook platform. You may want to fast forward to about 3:40 when the program really begins (or look at how I try to stall for time in those first few minutes while I’m finishing the preparations I couldn’t get done until the broadcast started streaming).
To see it in context with all the comments, go to
Facebook Live is a very powerful tool for democratizing access to online video broadcasting, but until recently I thought of it as something you could only do from your phone. I knew some professional broadcasters had put on more elaborate productions, but I didn’t realize those techniques were within easy reach thanks to free open source software.
I first used screen sharing used by a mere mortal in a Facebook Live session while attending one of John Haydon’s weekly broadcasts and studying his technique. (See Replay: Workshop on Facebook Live with John Haydon, author of Facebook Marketing for Dummies).
He pointed me to a Social Media Examiner tutorial on connecting the OBS Studio software to the Facebook Live service. That article does a great job of explaining all the detailed settings you need to get right for OBS and Facebook Live to work together. What I’m sharing below are the things I needed to figure out for myself as I considered how I would put these tools to work. In particular, the Social Media Examiner tutorial gives a passing mention to the ability to define different combinations of auto, video, and images as “scenes” in the OBS software and switch between them during the program.
That is what I explore in detail in this first video clip.
To stream from OBS Studio to Facebook Live, you first obtain an API key code from Facebook and enter it into OBS.
Here is what that process looks like:
Important: If you will be looking at the audience view of your broadcast (as shown here) on another tab of your laptop, or on another device such as an iPad, be sure to mute the speakers (otherwise you’ll get a really horrible echo).
Another way of getting the link to your program is to schedule it in advance. Here’s how.
See also this tutorial document from Facebook.
Welcome to the Show
Finally, here is an example of the output that would result from the tutorial shown above.
John Haydon visited Online Presenters to show how he and his clients have used Facebook Live successfully to engage with customers, prospects, supporters, and donors. Haydon is the author of Facebook Marketing for Dummies and an authority on social media marketing strategies for nonprofits.
He does a weekly Hump Day Coffee Break broadcast every Wednesday at 11 am U.S. Eastern Time from his Facebook business page www.facebook.com/JohnHaydon.Marketing/
Ironically, given that most of his Hump Day shows are just him talking to the camera (his iPhone mounted on a tripod), you won’t see his face in this recording because he was unable to get his laptop webcam working with our online meetings software. I’ve also shared an example of one of his programs, where the topic was also Facebook Live, below.
Follow up items from the workshop:
- Haydon’s slides and a show planning worksheet: Broadcast Your Impact with Facebook Live (pdf)
- An example of one of his brother’s Facebook Live real estate walkthroughs
Here is a great example of a typical Hump Day show, one in which Haydon is discussing Facebook Live ideas for nonprofits participating in the November 28 #GivingTuesday online event.
In addition to the selfie video style of presentation, I have also seen him do a Facebook Live show from his laptop, including screen sharing. That is possible to do with Facebook Live, although it requires additional software. He uses OBS Studio, a free open source product (see this how-to article). If you need to demo software, that can make sense. However, if you really want to make an emotional connection with your audience, talking directly to the camera may be best.
I’ve done some experiments of my own using OBS Studio and Facebook Live, in search of ways to blend the best of both modes by switching between screen sharing and face-on-camera modes. See my tutorial.
In our workshop, Haydon shared a number of other styles of Facebook Live use, including real estate walkthroughs and broadcasting feeding time for puppies from the animal shelter, that he has seen used effectively.
I believe this is a powerful tool for doing online presentations that Toastmasters ought to learn to use effectively.
Below is the full replay of our special workshop meeting with Johnny Campbell. Be sure to check out our other upcoming workshops.
I’ve included some other relevant clips and links below.
The TEDx talk Johnny mentioned, “How an Enemy Can Improve Your Life,” is available here:
He also mentioned his blog post on the new LinkedIn video feature: https://www.linkedin.com/feed/update/urn:li:activity:6315621612599205888
On the topic of LinkedIn, member Carmen Bonilla wrote in the chat, I’d like to share these tips on how to maximize your chances to promote and sell on LinkedIn:
John Quick mentioned his new ebook, The Power of Storytelling – a hands-on approach to the science of telling better stories: https://gum.co/storyworkbook/storycyborg
He also said, If you want to preview the book’s principles first, take a look at this article (but use the first link to get the book): https://www.linkedin.com/pulse/story-cyborg-5-principles-evidence-based-storytelling
Finally, I put in a plug for my own webinar on my techniques for events marketing and registration based on RSVPMaker for WordPress, Weds at 7 pm EDT, which you can sign up for here: https://rsvpmaker.com/rsvpmaker/market-and-manage-events-with-wordpress-2017-09-27/
Robert Owens used this speech at our club to articulate the value of the online clubs experience.