This panel discussion, moderated by Carole McCulloch of the Online Alliance, was hosted by Online Presenters with participation of leaders from other clubs. See below for links to each of the relevant websites.
In this video replay of an Online Presenters workshop, Sheryl Roush guides us through the process of connecting with any audience (online or off) by understanding the different communication styles of audience members.
Jim Guld and Chris Guld of Geeks on Tour shared the basics of light, video, and sound you need to understand to do professional live video. They host a weekly YouTube Live show on technology for travelers as a service to attendees at their in-person seminars and members of their subscription website. They have recently added a second weekly show on Facebook Live.
Because they do these broadcasts on the road, from a traveling studio in their camper van, as well as from their home office, they offer a unique perspective on how to achieve a professional setup in any circumstance.
John Haydon visited Online Presenters to show how he and his clients have used Facebook Live successfully to engage with customers, prospects, supporters, and donors. Haydon is the author of Facebook Marketing for Dummies and an authority on social media marketing strategies for nonprofits.
Ironically, given that most of his Hump Day shows are just him talking to the camera (his iPhone mounted on a tripod), you won’t see his face in this recording because he was unable to get his laptop webcam working with our online meetings software. I’ve also shared an example of one of his programs, where the topic was also Facebook Live, below.
Here is a great example of a typical Hump Day show, one in which Haydon is discussing Facebook Live ideas for nonprofits participating in the November 28 #GivingTuesday online event.
In addition to the selfie video style of presentation, I have also seen him do a Facebook Live show from his laptop, including screen sharing. That is possible to do with Facebook Live, although it requires additional software. He uses OBS Studio, a free open source product (see this how-to article). If you need to demo software, that can make sense. However, if you really want to make an emotional connection with your audience, talking directly to the camera may be best.
I’ve done some experiments of my own using OBS Studio and Facebook Live, in search of ways to blend the best of both modes by switching between screen sharing and face-on-camera modes. See my tutorial.
In our workshop, Haydon shared a number of other styles of Facebook Live use, including real estate walkthroughs and broadcasting feeding time for puppies from the animal shelter, that he has seen used effectively.
I believe this is a powerful tool for doing online presentations that Toastmasters ought to learn to use effectively.
Roger Courville of EventBuilder was our special guest for the first Online Presenters meeting since chartering as an official club. A longtime Toastmaster who has participated in the online conferencing industry since the days of the dial-up modem, Roger gave the evaluations for three different speeches and led a discussion on techniques for effective online presentations.
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