Replay: Workshop on Facebook Live with John Haydon, author of Facebook Marketing for Dummies

John Haydon’s online audience likes him

John Haydon visited Online Presenters to show how he and his clients have used Facebook Live successfully to engage with customers, prospects, supporters, and donors. Haydon is the author of Facebook Marketing for Dummies and an authority on social media marketing strategies for nonprofits.

He does a weekly Hump Day Coffee Break broadcast every Wednesday at 11 am U.S. Eastern Time from his Facebook business page www.facebook.com/JohnHaydon.Marketing/

Ironically, given that most of his Hump Day shows are just him talking to the camera (his iPhone mounted on a tripod), you won’t see his face in this recording because he was unable to get his laptop webcam working with our online meetings software. I’ve also shared an example of one of his programs, where the topic was also Facebook Live, below.

Follow up items from the workshop:

Here is a great example of a typical Hump Day show, one in which Haydon is discussing Facebook Live ideas for nonprofits participating in the November 28 #GivingTuesday online event.

In addition to the selfie video style of presentation, I have also seen him do a Facebook Live show from his laptop, including screen sharing. That is possible to do with Facebook Live, although it requires additional software. He uses OBS Studio, a free open source product (see this how-to article). If you need to demo software, that can make sense. However, if you really want to make an emotional connection with your audience, talking directly to the camera may be best.

I’ve done some experiments of my own using OBS Studio and Facebook Live, in search of ways to blend the best of both modes by switching between screen sharing and face-on-camera modes. See my tutorial.

In our workshop, Haydon shared a number of other styles of Facebook Live use, including real estate walkthroughs and broadcasting feeding time for puppies from the animal shelter, that he has seen used effectively.

I believe this is a powerful tool for doing online presentations that Toastmasters ought to learn to use effectively.

Replay: Workshop with Johnny Campbell on Making Money with Webinars and Online Video

Below is the full replay of our special workshop meeting with Johnny Campbell. Be sure to check out our other upcoming workshops.

I’ve included some other relevant clips and links below.

The TEDx talk Johnny mentioned, “How an Enemy Can Improve Your Life,” is available here:

He also mentioned his blog post on the new LinkedIn video feature: https://www.linkedin.com/feed/update/urn:li:activity:6315621612599205888

On the topic of LinkedIn, member Carmen Bonilla wrote in the chat, I’d like to share these tips on how to maximize your chances to promote and sell on LinkedIn:
https://www.linkedin.com/pulse/you-leaving-money-table-linkedin-carmen-l-bonilla

John Quick mentioned his new ebook, The Power of Storytelling – a hands-on approach to the science of telling better stories: https://gum.co/storyworkbook/storycyborg

He also said, If you want to preview the book’s principles first, take a look at this article (but use the first link to get the book): https://www.linkedin.com/pulse/story-cyborg-5-principles-evidence-based-storytelling

 

Finally, I put in a plug for my own webinar on my techniques for events marketing and registration based on RSVPMaker for WordPress, Weds at 7 pm EDT, which you can sign up for here: https://rsvpmaker.com/rsvpmaker/market-and-manage-events-with-wordpress-2017-09-27/

Replay: Online Presenters Workshop with Webinar Presentations Expert Roger Courville

Roger Courville of EventBuilder was our special guest for the first Online Presenters meeting since chartering as an official club. A longtime Toastmaster who has participated in the online conferencing industry since the days of the dial-up modem, Roger gave the evaluations for three different speeches and led a discussion on techniques for effective online presentations.

See also a few related resources:

How to give or evaluate a @Toastmasters speech in a virtual room (webinar, webcast, or virtual class) – blog post from Roger Courville

Learn Professional Online Presentation Skills with Roger Courville – replay of a webinar Online Presenters President David Carr conducted with Roger Courville as part of a Toastmasters District 47 webinar series.

Also John Quick’s notes about webcam software (shared in the chat as part of the meeting):

John Quick – FL, USA – Treasurer : I am using XSplit Broadcaster – it’s Windows only, there’s a free version, and it works with our meeting software

OBS is a free open source streaming software on Mac/Windows with nice green screen – however, I couldn’t get it to work with our meeting software

I have heard about camtwist (Mac) and sparkcam (Arlene) too, but have not used them myself

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