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Speech Development is the way the speaker puts ideas together so the audience can understand them. The speech is structured around a purpose, and this structure must include an opening, body and conclusion. A good speech immediately engages the audience’s attention and then moves forward toward a significant conclusion. This development of the speech structure is supported by relevant examples and illustrations, facts and figures, delivered with such smoothness that they blend into the framework of the speech to present the audience with a unified whole.
Audience Engagement is a score for how well the speaker responded to questions submitted via the chat. This includes how well the speaker managed the time management challenge of delivering their core presentation and still allowing time for questions, as well as the quality of the responses.
Speech Value justifies the act of speaking. The speaker has a responsibility to say something meaningful and original to the audience. The listeners should feel the speaker has made a contribution to their thinking. The ideas should be important ones, although this does not preclude a humorous presentation of them.
Call to Action is a clear statement of what the presenter wants the audience to do following the presentation – buy a product, vote in an election, or change their life in some way. How clear was the desired outcome?
Visual Presentation includes all the elements conveyed through video, including body language and the use of slides or other content shared onscreen.
Voice is the sound that carries the message. It should be flexible, moving from one pitch level to another for emphasis, and should have a variety of rate and volume. A good voice can be clearly heard and the words easily understood.
Manner is the indirect revelation of the speaker’s real self as the speech is delivered. The speaker should speak with enthusiasm and assurance, showing interest in the audience and confidence in their reactions.
Combined in our scoring are: Appropriateness of language refers to the choice of words that relate to the speech purpose and to the particular audience hearing the speech. Language should promote clear understanding of thoughts and should fit the occasion precisely. Correctness of language ensures that attention will be directed toward what the speaker says, not how it is said. Proper use of grammar and correct pronunciation will show that the speaker is the master of the words being used.